My WhatsApp template was rejected
Reviewed by Ahmed Mohamed · Oct 31, 20261 min read1 view
Short answer
Meta rejects templates for unclear variables, wrong category or policy issues. Fix the reason shown and resubmit.
Common reasons and fixes
ReasonFix
Wrong categoryPromotional content must be Marketing, not Utility
Variables at the start or endPut text before and after {{1}}
Too many variables, too little textAdd more fixed text around the variables
Missing sample valuesAdd an example for each variable
Policy violationRemove content Meta doesn't allow, like threats or misleading offers
DuplicateChange the wording or name of the template
See the rejection reason in Settings → Channels → WhatsApp → Templates, edit the template and submit it again.
Did this solve your problem?